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The relationship between New Jeans and HYBE has become a hot topic lately. Allegations have surfaced that HYBE’s PR team attempted to alter media reports concerning the group’s achievements, sparking controversy. Despite New Jeans’ successful debut, rumors are circulating that there may be internal conflicts between the group’s independent creative direction under CEO Min Hee-jin and the larger corporate strategies of HYBE. This complex situation has garnered significant public interest.
New Jeans, launched under HYBE’s subsidiary ADOR in July 2022, quickly captured the public’s attention. Under the leadership of CEO Min Hee-jin, ADOR has established a distinct creative identity for the group. However, the recent controversy has added another layer of intrigue. According to reports, Seoul Newspaper journalist Jang Hyung-woo claimed that HYBE requested revisions to his coverage of New Jeans’ performance in Japan. Jang pointed out that HYBE’s negative portrayal of the group’s success seemed puzzling, and further alleged that the company tried to sway media outlets through these revisions.
In response, HYBE quickly denied the accusations, insisting that they never distorted New Jeans’ achievements. They explained that the revision request regarding Japan’s sales figures was made to prevent market confusion. Additionally, HYBE addressed the gaslighting allegations between Min Hee-jin and the group as a misunderstanding related to conversations about leadership. HYBE also emphasized that their decision to pull certain ads with media outlets was due to sensitive timing, criticizing Jang’s decision to disclose recorded calls as an ethical breach. With such complex dynamics unfolding, fans are left wondering how this situation between New Jeans and HYBE will ultimately resolve.
