*Photo Source: kbs news
Hello, everyone! Today, I have an exciting story to share about New Jeans. They’ve officially terminated their exclusive contract with ADOR, and this decision, made at midnight on November 29th, is drawing significant attention. What makes this different from previous cases of artists leaving their agencies is that New Jeans chose a non-litigation strategy, which is making waves across the industry.
New Jeans held an emergency press conference, stating that the company failed to fulfill its duty to protect the artists, and that their requests for change were ignored. As a result, they made the bold decision to part ways. What’s particularly notable is that this happened without any legal disputes—something quite refreshing given that previous cases usually involved injunctions and legal proceedings.
This incident is expected to have a major impact not only on New Jeans but also on HYBE and the broader industry. HYBE’s stock price plunged by more than 6% in early trading, which is being interpreted as a response to concerns over the potential fallout from one of its major artists leaving the agency.
HYBE must now consider how to address this situation. ADOR also released a statement, asserting that it did not breach the contract. However, since New Jeans is now free to pursue independent activities, it appears there is no clear method for them to be restricted.
This event has sent a message that production companies and agencies need to handle their artists with more care and consideration, as similar cases could affect the industry in the future.
Despite various rumors circulating, fans continue to support New Jeans and are optimistic about their successful independence and future activities. However, it’s still uncertain what impact this will have on K-pop idol groups moving forward.
Legal experts believe that if New Jeans achieves a favorable outcome, it could set a precedent, encouraging other artists to take bold actions in similar situations. At the same time, there are concerns that production companies may exploit such cases, which could lead to reluctance in investing in future K-pop groups.
Ultimately, what matters most is creating an environment where artists can speak up and grow. What do you think about this event? Let’s stay tuned and watch how the K-pop industry evolves in the exciting days to come!
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