After the scene of Mamamoo's Hwasa eating gopchang deliciously on "I Live Alone" aired, the gopchang craze blew up. Thanks to her natural eating show, people's interest in gopchang increased sharply, and there were even news reports that sales of gopchang stores across the country actually rose significantly. Hwasa's sincere eating show has become a representative example of a nationwide gopchang boom beyond just broadcasting scenes.
Mamamoo Hwasa's gopchang mukbang on I Live Alone is an unforgettable moment. Her unapologetic enjoyment of gopchang left a strong impression on many viewers, turning gopchang into one of the hottest foods that year. I also remember watching that episode and feeling an even stronger curiosity about gopchang, and the rich, savory flavor still lingers in my memory.
The place Hwasa visited is Daehan Gopchang in Jangandong, Seoul, and it became even more famous after the broadcast. The gopchang here is priced around 15,000 to 20,000 KRW (about $11–$15) per serving, making it reasonably affordable for enjoying gopchang in Seoul. This restaurant is renowned for its fresh gopchang, along with perfectly grilled daechang and makchang. Gopchang’s chewy texture and rich, savory taste make it irresistible, especially for those trying it for the first time.
Located in Jangandong, Seoul, Daehan Gopchang is a well-known spot among gopchang enthusiasts. The menu includes options like pork gopchang, daechang, makchang, and gopchang stew. The gopchang is grilled to a golden crisp, offering a crunchy texture and deep flavor, further enhanced by the charcoal's smokiness. The restaurant has a welcoming atmosphere for both family gatherings and solo diners, adding to its popularity.
Since Hwasa's mukbang, Daehan Gopchang has become a hot spot, reaffirming the rising popularity of gopchang.
